Blogs & Web Content
One of Michelle’s key strengths is creating engaging and high-converting content for SEO blogs, publications, web pages, and more.
Expanding Services in a Growing Industry
Funnel Stage
Consideration
The Goal
Ignite imaginative ways to use the Traversa Transport Wheelchair
The Approach
As the Traversa Transport Wheelchair grew in popularity, it became clear that the audience didn’t grasp the product’s use cases and expansive versatility. Based on real client feedback, Michelle outlined innovative ways to create new business opportunities and grow revenue using the product.
A Touching Testimonial
Funnel Stage
Conversion
The Goal
Provide social proof for a new product through the heartfelt story of an early adopter.
The Approach
Product awareness was growing, but conversion rates weren’t catching up. With the Traversa being new to the industry, the audience was hesitant to purchase. Michelle collaborated with a successful early adopter with a touching journey in the industry. Since the introduction of case studies like this one, Broda has been able to close the loop on the buyer journey and increase industry confidence in this never-before-seen product.
FAQs for SEO
Funnel Stage
Awareness
The Goal
Position Broda as a thought leader by providing answers to frequently-searched questions relating to seating and positioning.
The Approach
The healthcare industry is full of technical concepts, and Broda wanted to lead the way in providing accessible answers. As one of Broda’s top SEO blogs, this article defines the controversial concept of Trendelenburg Position, providing clinical guidance and wheelchair positioning tips.
