Email Marketing
Email marketing campaigns should be quick bites of captivating content and visuals that encourage users to take the next step in engaging with your brand.
Discovering the Patient Journey
Funnel Stage
Conversion
The Goal
Nurture existing leads through the funnel with an inspiring message and emotional appeal.
The Approach
A/B testing had revealed that the non-emergency medical transportation (NEMT) market primarily consisted of small operators who responded well to emotional appeals. Michelle added emails like this to Traversa’s messaging strategy, reminding NEMT providers why their patients are traveling in the first place.
This email campaign, combined with social media and sales efforts, demonstrated how the Traversa Transport Wheelchair can make all the difference in a passenger’s healthcare journey.
A Winning Combination
Funnel Stage
Awareness
The Goal
Establish Broda as a thought leader while providing actionable insights for business growth that point to key products as solutions.
The Approach
The NEMT industry is expanding quickly, and new providers are searching for ways to grow their businesses and outsmart the competition. Through consistent educational messaging, Broda has risen to one of the top voices in the NEMT industry and is a trusted source for sound business advice and actionable insights.
Michelle produced a guide to help NEMT operators win more contracted business. The guide contained tips for promoting services, completing contract applications, and showcasing value to potential clients with show-stopping equipment from Broda.
Confidence for Clinical Decision Making
Funnel Stage
Awareness
The Goal
Bolster clinicians’ understanding of seating and positioning challenges while reinforcing Broda’s expert thought leadership
The Approach
For nearly 45 years, Broda has been a trusted partner in wheelchair seating and positioning for long-term care and beyond. However, seating and positioning are not core competencies for most clinicians. A key part of Broda’s brand value is providing clinical insights to physical therapists, occupational therapists, doctors, nurses, and other medical providers, helping them fill the gaps in their knowledge and generate the best clinical outcomes.
Beyond increasing engagement with the brand, Broda wanted to offer an advanced guide to an extensive range of topics within seating and positioning.
The guide was a phenomenal success, and has become a recognized resource for clinicians navigating challenging client cases.
